Spiro Alafassos

Prior to starting TheSpiroGroup in 2006, Spiro served as Executive Director of Communications for the Baltimore Orioles. His experience runs deep across all disciplines of sports business, broadcasting, and digital content.

In his latest role with the Orioles, Spiro was responsible for all of the club’s broadcast and online operations, media relations, marketing, publishing, special events, ballpark entertainment and community outreach activities.


Why TheSpiroGroup?

After more than 15 years of delivering innovation in the areas of digital sports content, event management, and fan experience – Spiro set out on a mission to help companies (and individuals) realize their potential through progressive thinking, smart utilization of technology, and world-class customer service. All without the typical and excruciating “methods and costs” that usually come with working with traditional agencies.

Our ability to quickly & efficiently develop custom solutions for your company comes from Spiro’s innate capacity to quickly target areas of growth, identify strengths and weaknesses, and effectively leverage emerging technology to provide a clear cut and effective path to success and sustainable growth.

A World of Digital Experience

Before his latest tenure with the Orioles, Spiro served as Vice-President, Content & Creative Director of ACS Sports. ACS was a groundbreaking internet sports agency that developed and managed internet properties for over 20 professional sports franchises (including the New York Yankees, New York Mets, New York Jets, Anaheim Angels, Anaheim Mighty Ducks, Philadelphia Eagles, Denver Broncos, and Minor League Baseball.)

In his role with ACS, Spiro managed a team of over 50 designers, programmers, and editors and consulted teams on emerging technologies and maximizing corporate sponsorships and fan interaction through the internet. Spiro’s work in these early days of the modern internet was revolutionary and laid the groundwork for some of the world’s most successful digital sports properties.

After ACS Sports, Spiro co-founded Power Plant Studios, a marketing and interactive development services company that specialized in digital sports content, sponsorships and branding. Among Power Plant’s clients were Cal Ripken Jr., the NBA, and Lucent Technologies.

At Lucent Technologies, Spiro worked as part of a five person blue-chip panel consisting of engineers, and emerging technology specialists to create products for the sports space in the areas of wireless networking, interactive sports content and streaming technologies. Spiro served as the team’s sports content specialist and was responsible for defining the needs of the sports minded consumer.


MLB’s All-Time Greatest Moment

From 1992 to 1999, Spiro served the Orioles in various capacities from Assistant Director of Media Relations to Director of Special Events and Online Services.

In September of 1995, Spiro served as Executive Producer for the celebration and ceremonies surrounding Cal Ripken’s record breaking run at 2131. Spiro and his staff were responsible for orchestrating what was later voted on by baseball fans worldwide as baseball’s All-Time Greatest Moment.

“Baseball had learned its lesson. From now on, it would honor its players and celebrate its most defining moments.” – Ken Burns on Cal Ripken’s 2131 Moment (Baseball – The 10th Inning)


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